Digital Marketing Spending Soars as Marketers’ Roles Reach Higher Echelons

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How brands can benefit from the social media multiplier effect

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Marketing’s roles and responsibilities reexamined

Share Post Share Email Christine Moorman writes that “bigger strides need to be made in improving marketing excellence [and] demonstrating the effect of marketing and fully leading in critical customer-facing activities.”

Insight on insights

Share Post Share Email Customer insights are an essential element in any marketing plan. Insights give rise to innovations, new go-to-market strategies and new business models. They can also produce critical

12 Reasons You Aren’t Making Use of Customer Insights

Share Post Share Email “Fewer marketers are using customer insight than in 2011, according to the most recent CMO Survey.”